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Quality Press Author Book Proposal Guidelines
The marketing department of Quality Press is responsible for the promotion
and sale of each title ASQ publishes. Working collaboratively with
each author, the staff is charged with identifying the markets for
your book and creating a strategic plan that will ensure market penetration
and sales. The marketing process begins approximately three months
before each title's publication date, with staff composing the back
cover copy for your book, preparing press releases, and writing all
advertising copy.
Direct Marketing
The marketing staff develops specific marketing plans for each
new Quality Press title. While marketing plans can vary from book
to book, we promote each title through our strong direct mail marketing
program, which is responsible for mailing nearly 1 million pieces
each year. In addition, every new title is advertised in our biannual
publications catalog mailed to 500,000 addresses worldwide. Quality
Press mails press releases to specially selected public relations
lists, catalog dealers, topically specific periodicals, ASQ officials,
ASQ periodicals, and ASQ section and division newsletter editors
to further promote your book.
Electronic Marketing
| Folks at
Quality Press are the best. Always ready with creative
ideas and open to new possibilities. And Quality Press
production people are skilled and responsive.
I am honored to be an ASQ Quality Press author—a
second time around."
—Adrienne
Escoe,
author of Nimble DocumentationTM™ and
The Practical Guide to People-Friendly Documentation
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By managing its own Online Bookstore,
Quality Press makes our titles available for sale 24 hours a day/7
days a week. This online portal currently carries over 900 titles
and is responsible for generating well over $1 million annually
in sales. The marketing staff takes advantage of additional electronic
marketing opportunities including:
- The Quality Press Book of the Week. Each week one book
is prominently displayed on the Bookstore homepage, with most
new Quality Press titles advertised the same week the first press
release mails.
- The ASQ Weekly. This email newsletter is sent to over 50,000
ASQ members every two weeks and provides an excellent venue for
promotion of your new book.
- Quality Press News. The Quality Press email newsletter
is sent once a month to Quality Press customers who are interested
in receiving information on our latest titles.
Global Marketing
Quality Press recognizes the global scope and worldwide sales potential
of its books and uses its expertise to market books into additional
international distribution channels. Some of these channels include:
bookstores and libraries, distribution through other association
catalogs, additional online booksellers, and international sales
through exclusive distribution agreements with firms in Paris, Hong
Kong, Brazil, Singapore, and Australia.
| The marketing
of the books has been superb. Quality Press reaches a vast
number of people exactly within the target audience of the
books, and can market them through their journals, catalogs,
online bookstore, and various events and conferences. I rate
Qualtiy Press to be the absolute best and most professional
publisher of the seven I have worked with.
—Bjørn
Andersen,
author of The Business Process Improvement Toolbox
and co-author of Root Cause Analysis:
Simplified Tools and Techniques |
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